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Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience - with the ultimate objective of driving profitable customer action.
A good content marketing strategy can leverage all story channels including print, online, in-person, mobile, social, and so on; be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies; and include multiple buying groups. Our founder, Meggy Lim has 15years of content management experience by successfully published 2 leading Interior and Architecture Magazine, namely Cubes and Lookbox.
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